top of page

ABOUT

 

Paul has been at the creative helm of Cheil since 2012. 

 

Under his leadership, the agency has become one of the most awarded in Asia—winning over 25 Grands Prix and ‘Agency of the Year’ titles around the world.

 

In Campaign Brief Asia's Creative Rankings, Cheil was the #1-ranked agency in Hong Kong and 'Top 10 in Asia' for seven years running. 

 

Paul himself was the #1 ‘Most Awarded Creative in Hong Kong’ for an unprecedented eight years straight. And in both 2020 and 2021, he topped the overall rankings as the #1 'Most Awarded Creative in Asia'.

 

He was also crowned the world's #1 ‘Most Awarded Copywriter’ and #6 ‘Most Awarded CCO’ in The Drum World Creative Rankings 2021. 

 

Paul’s work has consistently been recognised throughout his career at every global award show that matters, including: Cannes Lions (22 Lions), D&AD (18 Pencils), One Show (2 Grands Prix and 12 Gold Pencils), Clio (4 Grand Clios and 11 Golds), and LIA (16 Golds).

 

In 2018, Paul was named ‘Asia's Emerging Creative Leader of the Year’ by Campaign Brief Asia. His notable work since then includes ‘A Sweet Escape’ for Chupa Chups (the world’s most awarded print campaign in 2020), ‘Block Out The Chaos' for JBL noise-cancelling headphones, and the celebrated trilogy of mobile gaming campaigns for Samsung: Back2Life, The Cost of Bullying and Quest for Dyslexia.

 

In addition to being D&AD Jury President in 2021, Spikes Asia Jury President in 2022, AdFest Jury President in 2022 and Loeries International Jury President in 2023, Paul has judged at every major award show, including: Cannes Lions (twice), D&AD (twice), The One Show (twice), One Show Greater China, London International Awards (three times), Clio, Spikes Asia (three times), AdFest (four times), Mad Stars and New York Festivals (three times).  

 

Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings. He has no say in the household.  

_

WORK

 

2012 to present

CHEIL: GCD > ECD > CHIEF CREATIVE DIRECTOR (CCO)

Samsung, Samsonite, American Tourister, Swire, MTR, Wynn, Sheraton, 

JBL, New Balance, California Almond Board, Hutchison 3, Texwood, 1010,

3M, RainLily, KK Box, Unicef, Save the Children, Life Nutrition.

​

2008 to 2012

DDB: CREATIVE DIRECTOR > REGIONAL CREATIVE DIRECTOR

McDonald’s, Lipton (Regional), Pepsi Tropicana (Regional), Skittles (China),

Westone, Freshlock, Volkswagen, Reebok, HK CancerFund, Orbis, FT, 

Penguin Books, City of Dreams, Lee Kum Kee.

​

2006 to 2008

GREY: CREATIVE DIRECTOR

Hong Kong Tourism Board, GSK (Ribena / Scott’s / Dequadin), Fubon Bank,

Epson, AXA, Lehman Brothers.

​

2004 to 2005 

SAATCHI & SAATCHI: SENIOR COPYWRITER

SmarTone-Vodafone, Fidelity Investments, Renault, Hewlett-Packard, UBS.

​

2000 to 2004 

DDB: COPYWRITER

Volkswagen, Energizer (Regional), Philips Lighting (Regional), Dragonair,

SCMP, Microsoft, PARKnSHOP, McDonald’s, Madame Tussaud’s.

​

1999 to 2000  

McCANN: COPYWRITER

Cathay Pacific, Asia Miles, The Marco Polo Club, Cable & Wireless HKT,

Wellcome, Level 3, I-Quest.

 

 

 

 

 

EDUCATION

 

1998 MASTERS (HONS) DEGREE – MARKETING: UK 

 

1998 CHARTERED INSTITUTE OF MARKETING (C.I.M.) – POSTGRADUATE DipM​: UK 

 

1997 BA (HONS) DEGREE  BUSINESS STUDIES: UK

bottom of page