ABOUT

 

Paul has been at the creative helm of Cheil since 2012. 

Under his guidance, the agency has become one of the most awarded in the region—twice winning 'Agency of the Year' at Spikes Asia, twice 'Regional Agency of the Year' at London International Awards, three-time 'Regional Agency of the Year' at New York Festivals and 'Agency of the Year' at Kam Fan, LIA Chinese Creativity and Ad Stars.

In Campaign Brief Asia's Creative Rankings 2020, Cheil was the #1-ranked agency in Hong Kong—making it two 'Creative Agency of the Year' titles in a row—and #3 overall across Asia. 

It also ranked #5 in Asia in the Cannes Lions Global Creativity Report 2019, #1 in APAC in The One Show Global Creative Rankings 2020 and #2 in APAC in The Drum World Creative Rankings 2021 (where it also ranked amongst the Top 5 agencies globally). 

Paul himself was Hong Kong's #1-ranked creative for four years running in Campaign Brief Asia’s Creative Rankings and in 2020, he topped the rankings as the #1 ‘Most Awarded Creative in Asia’. 

He is currently the world’s #1 ‘Most Awarded Copywriter’ and #6 ‘Most Awarded CCO’ in The Drum World Creative Rankings 2021. 

In 2018, Paul also topped Campaign Brief Asia’s poll of the region's most respected creative leaders to be named ‘Asia's Emerging Creative Leader of the Year’.

As well as being D&AD Jury President in 2021, Paul has judged at every major award show, including: Cannes Lions, D&AD (twice), The One Show (twice), London International Awards (three times), Clio, Spikes Asia (three times), AdFest (three times), Ad Stars, New York Festivals (three times), One Show Greater China, Longxi Nova, Festival Volcán (Jury President), Citra Pariwara, Taiwan 4As Creative Awards, the Immortal Awards, A-List Hollywood Awards, One Eyeland Awards, Asia Pacific Tambuli Awards and the Lisbon Advertising Festival.  

 

Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings. He has no say in the household.  

WORK

 

2012 to present

CHEIL: GCD > ECD > CHIEF CREATIVE DIRECTOR (CCO)

Samsung, Samsonite, American Tourister, Swire, MTR, Wynn, Sheraton, 

JBL, New Balance, California Almond Board, Hutchison 3, Texwood, 1010,

3M, RainLily, KK Box, Unicef, Save the Children, Life Nutrition.

2008 to 2012

DDB: CREATIVE DIRECTOR > REGIONAL CREATIVE DIRECTOR

McDonald’s, Lipton (Regional), Pepsi Tropicana (Regional), Skittles (China),

Westone, Freshlock, Volkswagen, Reebok, HK CancerFund, Orbis, FT, 

Penguin Books, City of Dreams, Lee Kum Kee.

2006 to 2008

GREY: CREATIVE DIRECTOR

Hong Kong Tourism Board, GSK (Ribena / Scott’s / Dequadin), Fubon Bank,

Epson, AXA, Lehman Brothers.

2004 to 2005 

SAATCHI & SAATCHI: SENIOR COPYWRITER

SmarTone-Vodafone, Fidelity Investments, Renault, Hewlett-Packard, UBS.

2000 to 2004 

DDB: COPYWRITER

Volkswagen, Energizer (Regional), Philips Lighting (Regional), Dragonair,

SCMP, Microsoft, PARKnSHOP, McDonald’s, Madame Tussaud’s.

1999 to 2000  

McCANN: COPYWRITER

Cathay Pacific, Asia Miles, The Marco Polo Club, Cable & Wireless HKT,

Wellcome, Level 3, I-Quest.

 

 

 

 

 

EDUCATION

 

1998 MASTERS (HONS) DEGREE – MARKETING: UK 

 

1998 CHARTERED INSTITUTE OF MARKETING (C.I.M.) – POSTGRADUATE DipM​: UK 

 

1997 BA (HONS) DEGREE  BUSINESS STUDIES: UK