ABOUT

 

Born and bred in the UK, Paul began his advertising career in Hong Kong in 1999 and has been in the city ever since. 

 

During this time, he has won awards at every show that matters—including 18 Cannes Lions, multiple pencils at both D&AD and The One Show, Clio Gold, Golds at London International Awards, Spikes Asia Golds, AdFest Golds, Ad Star Golds, Epica Golds, 

Gold Effies, Golds at New York Festivals, Best of Shows at Red Dot, Best of Shows and multiple Golds at Kam Fan, Gold at Times Asia, Lürzer’s Grand Slam Gold and lots of shiny Longxi, Award Awards and Webby gongs.

 

Paul’s first big break came at DDB—where he had the blessing and the curse of working on one of the world's most prestigious accounts, Volkswagen. Luckily, his first print work was rewarded with a Gold statue at London International Awards and recognition at D&AD’s inaugural Global Congress.

Paul’s first Creative Director role then came at Grey in 2006, where his work helped the agency become Hong Kong’s most awarded at The One Show. He was also instrumental in winning, and leading, the highest billing-account for the agency, Hong Kong Tourism Board. The following year, Campaign Brief Asia named Paul the 3rd hottest creative in Hong Kong.  

 

Returning to DDB, he then won 7 Cannes Lions for the agency (including the agency’s first-ever Silver Lion in 2011 and another 2 Silver Lions in 2012). Most notably, his Freshlock and Westone campaigns were instrumental in making DDB the most awarded Hong Kong agency at Cannes, Spikes and AdFest for two years in a row. During this period, Paul was ranked the #1 most-awarded creative in Hong Kong by Campaign Magazine.  

 

During his time at the agency, Paul managed the agency’s largest account, McDonald’s. Taking on an additional regional role, he also led the creative for Unilever’s Lipton brand across 6 countries in Asia Pacific, pitched and won Pepsi’s Tropicana Twister account across Asia Pacific and developed creative for Wrigley’s Skittles brand across Greater China.

Then in 2012, Paul took up the creative helm at Cheil. Entering the local Kam Fan awards for the first time, he led Cheil to become the 2nd highest-ranked agency in 2013—winning Category Best and Gold along the way for its 'NFC Charity Stickers' campaign. This was followed up in 2014 with another Category Best and 2 Golds for 'Reversible Barcode'. Then in 2016, the agency took home the prestigious Kam Fan Grand Prix for its Samsung '#BeTheirEyes' project and again in 2018 for JBL 'Block Out The Chaos 2.0'. 

Under his creative leadership, the agency has also scored its first 11 Cannes Lions, 8 D&AD Pencils (including 2 Graphite Pencils at the inaugural D&AD Impact Awards), 4 Gold One Show Pencils, an unprecedented 7-Gold haul at London International Awards 2017, a 5-Gold haul at Epica 2017, a 6-Gold haul at Ad Stars 2019,

8 (Red) Golds at LIA Chinese Creativity, Best of Show and 2 Winners at Red Dot, Clio Gold, Lürzer’s Grand Slam Gold and 

multiple Spikes Asia Golds, AdFest Golds, New York Festival Golds, a winner's gong at the Webbys and more. 

In fact, Cheil has consistently punched above its weight—twice 

winning 'Agency of the Year' at Spikes Asia 2017 & 2019, twice 'Regional Agency of the Year (Asia)' at London International Awards 2017 & 2019, 'Agency of the Year' at Kam Fan 2019, Ad Stars 2019 and LIA Chinese Creativity 2019 and three-time

'Regional Agency of the Year (APAC)' at New York Festivals 2018, 2019 & 2020. 

More importantly, the agency has grown from being Samsung's in-house agency to becoming a multi-client 4A's agency serving industry-leading brands such as: Samsonite, American Tourister, MTR, Swire, KK Box, Wynn, Sheraton and 1010.

In the 2018 WARC/Gunn Report, Cheil was the #1 ranked agency in Hong Kong and #37 in the 'World's Top 50 Creative Agencies'. 

It also ranked #1 in Hong Kong and #5 overall in Campaign Brief Asia’s Creative Rankings 2018—winning 'HK Creative Agency of the Year' along the way. In the Cannes Lions Global Creativity Report 2019, the agency ranked #5 in Asia and was the #3 ‘Most Awarded APAC Agency’ in The Drum World Creative Rankings 2020. 


Paul himself was Hong Kong's #1 ranked creative for two years running in Campaign Brief Asia’s Creative Rankings 2017 & 2018 and Campaign Brief's THE WORK 2017, 2018 & 2019.

He was also the world's 5th ‘Most Awarded ECD’ and 8th ‘Most Awarded Copywriter’ in The Drum World Creative Rankings 2017 & 2020 respectively—as well as the 5th 'Hottest Creative in Asia’ and 5th ‘Most Awarded Creative Leader’ in Campaign Brief Asia’s Creative Rankings 2018. 

In 2018, Paul also topped Campaign Brief Asia’s poll of the region's most respected creative leaders to be named ‘Asia's 

Emerging Creative Leader of the Year’.


Paul has judged at every major award show, including: Cannes, D&AD, The One Show (twice), London International Awards (three times), Clio, Spikes Asia, AdFest, Ad Stars, New York Festivals (three times), One Show Greater China, Longxi Nova, Festival Volcán, Citra Pariwara, Taiwan 4As Creative Awards, the A-List Hollywood Awards, One Eyeland Awards, Asia Pacific Tambuli Awards and the Lisbon Advertising Festival.  

Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings. 

WORK

 

2012 to present

CHEIL: GCD > ECD > CHIEF CREATIVE OFFICER (CCO)

Samsung, Samsonite, American Tourister, Swire, MTR, Wynn, Sheraton, 

JBL, New Balance, California Almond Board, Hutchison 3, Texwood, 1010,

3M, RainLily, KK Box, Unicef, Save the Children, Life Nutrition.

2008 to 2012

DDB: CREATIVE DIRECTOR > REGIONAL CREATIVE DIRECTOR

McDonald’s, Lipton (Regional), Pepsi Tropicana (Regional), Skittles (China),

Westone, Freshlock, Volkswagen, Reebok, HK CancerFund, Orbis, FT, 

Penguin Books, City of Dreams, Lee Kum Kee.

2006 to 2008

GREY: CREATIVE DIRECTOR

Hong Kong Tourism Board, GSK (Ribena / Scott’s / Dequadin), Fubon Bank,

Epson, AXA, Lehman Brothers.

2004 to 2005 

SAATCHI & SAATCHI: SENIOR COPYWRITER

SmarTone-Vodafone, Fidelity Investments, Renault, Hewlett-Packard, UBS.

2000 to 2004 

DDB: COPYWRITER

Volkswagen, Energizer (Regional), Philips Lighting (Regional), Dragonair,

SCMP, Microsoft, PARKnSHOP, McDonald’s, Madame Tussaud’s.

1999 to 2000  

McCANN: COPYWRITER

Cathay Pacific, Asia Miles, The Marco Polo Club, Cable & Wireless HKT,

Wellcome, Level 3, I-Quest.

 

 

 

 

 

EDUCATION

 

1998 MASTERS (HONS) DEGREE – MARKETING: UK 

 

1998 CHARTERED INSTITUTE OF MARKETING (C.I.M.) – POSTGRADUATE DipM​: UK 

 

1997 BA (HONS) DEGREE  BUSINESS STUDIES: UK