ABOUT

 

Born and bred in the UK, Paul stumbled into advertising in 1999. 

 

His first big break came at DDB—where he had the blessing and the curse of working on one of the world's most prestigious accounts, Volkswagen. Luckily, his first print work went on to win the agency's first-ever gold at a global award show. 

 

After stints at Saatchi & Saatchi and Grey, and then a return to DDB, he took up the creative helm at Cheil in 2012—and quickly put the office on the map creatively.

Under his guidance, the agency has consistently punched above its weight—twice winning 'Agency of the Year' at Spikes Asia 2017 & 2019, twice 'Regional Agency of the Year (Asia)' at London International Awards 2017 & 2019, 'Agency of the Year' at Kam Fan 2019, Ad Stars 2019 and LIA Chinese Creativity 2019 and three-time 'Regional Agency of the Year (APAC)' at New York Festivals 2018, 2019 & 2020

In the 2018 WARC/Gunn Report, Cheil was the #1 ranked agency in Hong Kong and #37 in the 'World's Top 50 Creative Agencies'. It also ranked #1 in Hong Kong and #5 overall in Campaign Brief Asia’s Creative Rankings 2018—winning 'HK Creative Agency of the Year' along the way. In the Cannes Lions Global Creativity Report 2019, the agency ranked #5 in Asia and was the #3 ‘Most Awarded APAC Agency’ in The Drum World Creative Rankings 2020. 

 

Paul himself was Hong Kong's #1 ranked creative for two years running in Campaign Brief Asia’s Creative Rankings 2017 & 2018 and Campaign Brief's THE WORK 2017, 2018 & 2019.

He was also the world's 5th ‘Most Awarded ECD’ and 8th ‘Most Awarded Copywriter’ in The Drum World Creative Rankings 2017 & 2020 respectively—as well as the 5th 'Hottest Creative in Asia’ and 5th ‘Most Awarded Creative Leader’ in Campaign Brief Asia’s Creative Rankings 2018. 

In 2018, Paul also topped Campaign Brief Asia’s poll of the region's most respected creative leaders to be named ‘Asia's Emerging Creative Leader of the Year’.

Paul has judged at every major award show, including: Cannes, D&AD, The One Show (twice), London International Awards (three times), Clio, Spikes Asia, AdFest, Ad Stars, New York Festivals (three times), One Show Greater China, Longxi Nova, Festival Volcán, Citra Pariwara, Taiwan 4As Creative Awards, the A-List Hollywood Awards, One Eyeland Awards, Asia Pacific Tambuli Awards and the Lisbon Advertising Festival. 

 

Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings.  

WORK

 

2012 to present

CHEIL: GCD > ECD > CHIEF CREATIVE DIRECTOR (CCO)

Samsung, Samsonite, American Tourister, Swire, MTR, Wynn, Sheraton, 

JBL, New Balance, California Almond Board, Hutchison 3, Texwood, 1010,

3M, RainLily, KK Box, Unicef, Save the Children, Life Nutrition.

2008 to 2012

DDB: CREATIVE DIRECTOR > REGIONAL CREATIVE DIRECTOR

McDonald’s, Lipton (Regional), Pepsi Tropicana (Regional), Skittles (China),

Westone, Freshlock, Volkswagen, Reebok, HK CancerFund, Orbis, FT, 

Penguin Books, City of Dreams, Lee Kum Kee.

2006 to 2008

GREY: CREATIVE DIRECTOR

Hong Kong Tourism Board, GSK (Ribena / Scott’s / Dequadin), Fubon Bank,

Epson, AXA, Lehman Brothers.

2004 to 2005 

SAATCHI & SAATCHI: SENIOR COPYWRITER

SmarTone-Vodafone, Fidelity Investments, Renault, Hewlett-Packard, UBS.

2000 to 2004 

DDB: COPYWRITER

Volkswagen, Energizer (Regional), Philips Lighting (Regional), Dragonair,

SCMP, Microsoft, PARKnSHOP, McDonald’s, Madame Tussaud’s.

1999 to 2000  

McCANN: COPYWRITER

Cathay Pacific, Asia Miles, The Marco Polo Club, Cable & Wireless HKT,

Wellcome, Level 3, I-Quest.

 

 

 

 

 

EDUCATION

 

1998 MASTERS (HONS) DEGREE – MARKETING: UK 

 

1998 CHARTERED INSTITUTE OF MARKETING (C.I.M.) – POSTGRADUATE DipM​: UK 

 

1997 BA (HONS) DEGREE  BUSINESS STUDIES: UK