Born and bred in the UK, Paul stumbled into advertising in 1999.
His first big break came at DDB—where he had the blessing and the curse of working on one of the world's most prestigious accounts, Volkswagen. Luckily, his first print work went on to win the agency's first-ever gold at a global award show.
After stints at Saatchi & Saatchi and Grey, and then a return to DDB, he took up the creative helm at Cheil in 2012.
Thankfully, he hit the ground running and quickly put the office on the map—helping the agency win its first Cannes Lion in the first year, with One Show Pencils and D&AD Pencils the following year.
Since then, the agency has become one of the most awarded in the region—twice winning 'Regional Agency of the Year' at London International Awards, three-time 'Regional Agency of the Year' at New York Festivals, three-time 'Agency of the Year' at Spikes Asia, twice 'Agency of the Year' at Kam Fan and 'Agency of the Year' at LIA Chinese Creativity and Mad Stars.
Along the way, the agency has scored multiple Grands Prix, including ‘Best of Discipline’ at One Show, Grand Clio at the Clio Awards, two Grands Prix at Mad Stars (including ‘Best in Show’) and a Grand Kam Fan for Samsung 'Cost of Bullying' and a Lotus Grande at AdFest for Chupa Chups 'A Sweet Escape'.
In Campaign Brief Asia's Creative Rankings 2021, Cheil was the #1-ranked agency in Hong Kong—making it three 'Creative Agency of the Year' titles in a row—and #3 in Asia for the second year running.
In Campaign Brief’s THE WORK, Cheil was Hong Kong's #1-ranked agency for five years running—from 2017 to 2021.
It also ranked #5 in Asia in the Cannes Lions Global Creativity Report 2019, #1 in APAC in The One Show Global Creative Rankings 2020 and #2 in APAC in The Drum World Creative Rankings 2021 (where it also ranked amongst the Top 5 agencies globally).
Paul himself was the most awarded creative in Hong Kong for five years running in Campaign Brief Asia’s Creative Rankings and in both 2020 and 2021, he topped the overall rankings as the #1 ‘Most Awarded Creative in Asia’.
He was also crowned the #1 ‘Most Awarded Copywriter’ in the world and #6 ‘Most Awarded CCO’ in The Drum World Creative Rankings 2021.
In 2018, Paul topped Campaign Brief Asia’s poll of the region's most respected creative leaders to be named ‘Asia's Emerging Creative Leader of the Year’.
In addition to being D&AD Jury President in 2021, Spikes Asia Jury President in 2022 and AdFest Jury President in 2022, Paul has judged at every major award show, including: Cannes Lions, D&AD (twice), The One Show (twice), London International Awards (three times), Clio (twice), Spikes Asia (three times), AdFest (four times), Mad Stars, New York Festivals (three times), One Show Greater China, Longxi Nova, Festival Volcán (Jury President), Citra Pariwara, Taiwan 4As Creative Awards, the Immortal Awards, A-List Hollywood Awards, One Eyeland Awards, Asia Pacific Tambuli Awards and the Lisbon Advertising Festival.
Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings. He has no say in the household.
2012 to present
CHEIL: GCD > ECD > CHIEF CREATIVE DIRECTOR (CCO)
Samsung, Samsonite, American Tourister, Swire, MTR, Wynn, Sheraton,
JBL, New Balance, California Almond Board, Hutchison 3, Texwood, 1010,
3M, RainLily, KK Box, Unicef, Save the Children, Life Nutrition.
2008 to 2012
DDB: CREATIVE DIRECTOR > REGIONAL CREATIVE DIRECTOR
McDonald’s, Lipton (Regional), Pepsi Tropicana (Regional), Skittles (China),
Westone, Freshlock, Volkswagen, Reebok, HK CancerFund, Orbis, FT,
Penguin Books, City of Dreams, Lee Kum Kee.