ABOUT

 

Born and bred in the UK, Paul stumbled into advertising in 1999. 

 

His first big break came at DDB—where he had the blessing and the curse of working on one of the world's most prestigious accounts, Volkswagen. Luckily, his first print work went on to win the agency's first-ever gold at a global award show. 

 

After stints at Saatchi & Saatchi and Grey, and then a return to DDB, he took up the creative helm at Cheil in 2012.

 

Thankfully, he hit the ground running and quickly put the office on the map—helping the agency win its first Cannes Lion in the first year, with One Show Pencils and D&AD Pencils the following year. 

Since then, the agency has become one of the most awarded in the region—twice winning 'Agency of the Year' at Spikes Asia 2017 & 2019, twice 'Regional Agency of the Year' at London International Awards 2017 & 2019, three-time 'Regional Agency of the Year' at New York Festivals 2018, 2019 & 2020 and 'Agency of the Year' at Kam Fan 2019, LIA Chinese Creativity 2019 and Ad Stars 2019. 

In the 2018 WARC/Gunn Report, Cheil was recognised as the #1 agency in Hong Kong and one of the 'World's Top 50 Creative Agencies'. It also ranked #1 in Hong Kong and #3 in Asia in Campaign Brief Asia’s Creative Rankings 2020—making it two 'Creative Agency of the Year' titles in a row. 

In Campaign Brief’s THE WORK, Cheil was Hong Kong's #1-ranked agency for five years running—from 2017 to 2021.

It also ranked #5 in Asia in the Cannes Lions Global Creativity Report 2019, #1 in APAC in The One Show Global Creative Rankings 2020 and #2 in APAC in The Drum World Creative Rankings 2021 (where it also ranked amongst the Top 5 agencies globally). 

Paul himself was Hong Kong's #1-ranked creative for four years running in Campaign Brief Asia’s Creative Rankings and in 2020, he topped the rankings as the #1 ‘Most Awarded Creative in Asia’. 

He was also the world’s #1 ‘Most Awarded Copywriter’ and #6 ‘Most Awarded CCO’ in The Drum World Creative Rankings 2021.

In 2018, Paul also topped Campaign Brief Asia’s poll of the region's most respected creative leaders to be named ‘Asia's Emerging Creative Leader of the Year’.

As well as being D&AD Jury President in 2021, Paul has judged at every major award show, including: Cannes Lions, D&AD (twice), The One Show (twice), London International Awards (three times), Clio, Spikes Asia (twice), AdFest (three times), Ad Stars, New York Festivals (three times), One Show Greater China, Longxi Nova, Festival Volcán, Citra Pariwara, Taiwan 4As Creative Awards, the Immortal Awards, A-List Hollywood Awards, One Eyeland Awards, Asia Pacific Tambuli Awards and the Lisbon Advertising Festival.

 

Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings. He has no say in the household.  

WORK

 

2012 to present

CHEIL: GCD > ECD > CHIEF CREATIVE DIRECTOR (CCO)

Samsung, Samsonite, American Tourister, Swire, MTR, Wynn, Sheraton, 

JBL, New Balance, California Almond Board, Hutchison 3, Texwood, 1010,

3M, RainLily, KK Box, Unicef, Save the Children, Life Nutrition.

2008 to 2012

DDB: CREATIVE DIRECTOR > REGIONAL CREATIVE DIRECTOR

McDonald’s, Lipton (Regional), Pepsi Tropicana (Regional), Skittles (China),

Westone, Freshlock, Volkswagen, Reebok, HK CancerFund, Orbis, FT, 

Penguin Books, City of Dreams, Lee Kum Kee.

2006 to 2008

GREY: CREATIVE DIRECTOR

Hong Kong Tourism Board, GSK (Ribena / Scott’s / Dequadin), Fubon Bank,

Epson, AXA, Lehman Brothers.

2004 to 2005 

SAATCHI & SAATCHI: SENIOR COPYWRITER

SmarTone-Vodafone, Fidelity Investments, Renault, Hewlett-Packard, UBS.

2000 to 2004 

DDB: COPYWRITER

Volkswagen, Energizer (Regional), Philips Lighting (Regional), Dragonair,

SCMP, Microsoft, PARKnSHOP, McDonald’s, Madame Tussaud’s.

1999 to 2000  

McCANN: COPYWRITER

Cathay Pacific, Asia Miles, The Marco Polo Club, Cable & Wireless HKT,

Wellcome, Level 3, I-Quest.

 

 

 

 

 

EDUCATION

 

1998 MASTERS (HONS) DEGREE – MARKETING: UK 

 

1998 CHARTERED INSTITUTE OF MARKETING (C.I.M.) – POSTGRADUATE DipM​: UK 

 

1997 BA (HONS) DEGREE  BUSINESS STUDIES: UK